Why is craft beer making a comeback?
Posted On July 7, 2021
Craft beer is making a big comeback in Australia and it is only the beginning.
Craft beer consumption has been growing steadily since 2008, with craft beer sales up by 12 per cent between 2012 and 2017, according to Nielsen.
Craft beer has also been an incredibly popular beer in New Zealand, with beer drinkership up 12 per per cent from 2016 to 2017.
In 2016, craft beer drinkers drank an average of 7.2 litres of craft beer per capita, while New Zealand’s craft beer consumption was 4.4 litres.
“The craft beer boom in Australia is a testament to our industry’s ability to adapt to changing tastes and styles and is a good example of how we can be a part of a global beer boom,” said Dr Brian Worsley, Director of Research at Nielsen Australia.
According to Nielsen, craft beers accounted for 4.2 per cent of the total Australian beer market in 2018, up from 4.1 per cent in 2018.
Craft brewers are also growing in popularity internationally.
Craft beer sales in the United States increased by 11 per cent during the same period.
Australian craft beer brewers have become increasingly international in their business model, employing a variety of workers from around the world, according a report by Nielsen in 2017.
Craft brewers are now increasingly taking on employees from overseas.
The craft brewery boom in the US is the result of craft brewers growing international operations, which are becoming increasingly sophisticated and sophisticated in their operations, said Dr Worsleys research.
Dr Worsys research also shows that in 2017, craft breweries grew more than 80 per cent globally, while craft brewers in Australia grew only 30 per cent.
At the end of the year, craft brewers had a net revenue of $5.3 billion, while in the UK, craft brands had a total revenue of just $1.4 billion.
What are craft beers?
Craft beers are a craft beer category, which means they have a lot of ingredients that are made by small independent breweries.
They include malt, hops, yeast, water, hops powder, malt vinegar, yeast and fruit.
Most craft beer is made in the USA and China.
But craft beer also has a wide range of styles, with styles including IPA, red ale, pale ale, stout, wheat ale, porter and pilsner being available.
There are now about 1,500 craft breweries across the world.
With the craft beer market booming, craft brewing is growing in Australia, with the number of craft breweries rising to more than 100 from only one a decade ago, according the Craft Brewers Federation.
However, the Craft Beer Industry Association has warned that the craft brewing boom is not sustainable, with more breweries opening and closing.
Australia is home to more craft breweries than any other country in the world and has more than 30 craft breweries, but the industry is facing a shortage of quality ingredients.
While craft breweries have been successful in opening up more breweries in Australia over the last decade, the Australian government has not kept pace with demand and competition, which has made it difficult to get the ingredients necessary to make craft beer.
More to come.